Why Most Campaign Press Releases Get Ignored
For many women candidates, press outreach feels like shouting into the void. Releases are sent, inboxes stay quiet, and the coverage never comes—not because the campaign lacks substance, but because the message isn’t packaged in a way journalists can use.
Common challenges include:
Not knowing whether something is actually newsworthy
Writing releases that sound promotional instead of professional
Unsure who to send them to—or when
Worrying about saying the wrong thing, or saying nothing at all
The result is missed earned media, lost momentum, and a campaign narrative shaped by others.
Don't Get Caught Unprepared
Campaigns rarely miss media opportunities because they lack passion or purpose. They miss them because they are unprepared to respond clearly and quickly when the moment arrives.
Without a defined press release system, campaigns often face:
Delayed announcements while language is debated
Inconsistent messaging across releases and platforms
Missed earned media opportunities due to timing or format
Increased risk of being misquoted or misunderstood
This Power Pack exists to ensure that when your campaign has news to share, you are ready to communicate with confidence and control.
Who This Is Designed For
The Press Release Power Pack is designed for women navigating real campaign constraints—limited time, limited staff, and high expectations.
No prior communications experience is required. The system is designed to provide structure, clarity, and confidence—without adding complexity.
This resource is especially useful for:
First-time candidates who want to communicate professionally from day one
Local and state candidates without a dedicated communications staffer
Campaign managers wearing multiple hats
Consultants supporting women candidates and campaigns
Built by Someone Who Knows Campaigns
Women Campaign was founded by Megan Bedera, a longtime campaign strategist and consultant who has worked across political and advocacy efforts nationwide. This resource reflects real campaign conditions—not textbook theory.
Every framework, recommendation, and template is rooted in what journalists expect and campaigns actually need.
Be Ready When It Matters
Campaigns move quickly. Preparation determines who controls the narrative and who is left reacting.
The Press Release Power Pack gives you a communications system you can rely on—before you need it—so your campaign is prepared to speak clearly, professionally, and with purpose.
Built for real campaigns. Designed to be used again and again.